Effective Date: July 2025
At Mali Yetu, your privacy is our priority. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you access our website, mobile app, USSD platform, or engage with our financial services.
By using our services, you agree to the terms outlined in this policy.
1. Information We Collect
We collect both personal and non-personal information in the following ways:
a. Personal Information
Full Name
National ID / Business Registration Details
Phone Number and Email Address
Payment Information and Transaction History
Warehouse and Inventory Details (for farmers/traders)
b. Technical Data
Device type and operating system
IP address
Browser type
Access time and referring website
2. How We Use Your Information
We use your data to:
Register and manage your account
Process transactions and provide financial services
Enable secure login and activity tracking
Communicate updates, alerts, or service changes
Improve platform performance and user experience
Comply with legal, financial, or regulatory requirements
3. Sharing of Information
We do not sell or rent your information. We may share your information only when:
Required by law or court order
Working with trusted service providers (e.g., payment processors or verification services)
Preventing fraud or enforcing platform policies
All third parties are bound by confidentiality agreements and data protection standards.
4. Data Security
We implement industry-standard security protocols including:
End-to-end encryption of sensitive data
Secure server infrastructure and firewall protection
Limited access to personal data within our team
Regular system audits and security updates
However, no system is entirely immune. Users are encouraged to protect their login credentials.
5. Data Retention
We retain your data as long as your account is active or as needed for legal, regulatory, or business obligations. You may request deletion of your account, subject to verification.
6. Your Rights
You have the right to:
Access and review your personal data
Request corrections or deletion
Withdraw consent for marketing communications
Lodge complaints with data protection authorities (as applicable under Kenyan law)
To exercise your rights, contact us via the details below.
7. Use of Cookies
We may use cookies to enhance your browsing experience and track usage patterns on our site. You can control cookies through your browser settings.
8. Changes to this Policy
Mali Yetu reserves the right to update this policy at any time. Material changes will be communicated via our platform or email. Continued use of the platform after updates indicates acceptance of the revised policy.